One decision is left from the Brady Street workshop: which direction anchors the brand. Each of the three recipients gets their own voice agent that knows the whole workshop and helps them pick. Test yours first, then copy each email — every link is already baked in.
An identical copy of what the team gets — take a walk, ask it everything Tamir, Beth, or anyone might ask, and make sure you love it before it goes out. Its own conversation, so it never touches theirs.
tkaloti@hayatrx.com — embedded in Tamir's email.
beth@formfineinteriors.com — embedded in Beth's email.
tlevar@hayatrx.com — embedded in their email. Drop their first name into the [First Name] line before sending.
The full seven-chapter Outsider Advantage dashboard for Hayat. Linked in all three emails so anyone can see the whole picture.
Three honest reads of the same gap: the website performs the language every pharmacy uses; the operations are what nobody else can copy.
Each person walks, talks it through, and lands a lean. You pull it back to finish Chapter 8.
Open Your Test Agent and talk to it like the team would — ask it to compare A and C, or why B is different. Confirm it sounds right.
Switch between Tamir / Beth / Levar above. Tweak anything that doesn't sound like you. For Levar, drop their first name into [First Name].
Copy each email, paste into your client, send. Every one already carries that person's voice agent and the dashboard link.
After they walk, pull each transcript to see the pick and the reasoning — then finish the dashboard and the build plan.