ICP PRIORITIZATION · WHERE WE FOCUS FIRST

One wedge, ranked by economics & channel fit.

Width grows downward — the raw pool is bigger at the bottom. Focus stays at the top, where our best ACV and the facilitator channel line up.

LEVR

Investor Appendix

Multi-location brands

Focus now · Channel (facilitator)

FOCUS NOW

$$35k setup + up to $150–155k/yr recurring

▸~4,000 US brands · $2–4M marketing spend each

▸One brand = many sub-strategies (SGA: ~200)

SGA ETS Hyatt

CPG / brand-forward

Next · Channel (facilitator)

$$35k setup + ~$5k/mo, then sub-KBs per retailer/region

▸Physical goods sold nationally, regional leaders drive retail traffic

Milwaukee Tools

Everything-else / commercial

Later · Direct sales

DEFERRED

$~$50k/yr low-touch subscription

▸Unstaffable now — needs product

Slingshot · Reliever (experiments)